Why Should You Promote Your Event Online?

Organizing an event such as a seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community. An event's success is the result of immense hard work put together by event organizers.

The most challenging part however remains in strategizing and mapping out your events promotion campaigns and marketing activities. However, the advancements in technology have blessed event organizers with various software products that have made event management absolutely effortless and streamlined. Besides, there are certain things that need to be kept in mind for conducting resourceful event marketing.

1. Savvy marketers around the globe are in search of exciting, memorable and unconventional ways to connect with their customers. Social networking sites such as Facebook, LinkedIn and Twitter are quickly becoming the go-to ways to connect to attendees. Post a message on Facebook or tweet which helps to make an immediate link. Besides, these active interfaces also allow videos and photo uploads that creates better impact.
2. Event websites have become the expectation, not the exception, for all types of meetings. A properly designed website with an easy to remember domain name gives higher rankings on popular search engines and conveys the message to the audience at large.
3. At event directory listing sites such as Zvents and Eventful, you can list your events and meetings for all to see.
4. Instead of resorting to traditional printed forms of advertisements like pamphlets, flyers, etc, you can now undertake mass email marketing campaigns to reach out to a larger group of audience. Email invitations can elicit more than double the response rate of paper campaigns, and they don't cut into your time and budget like direct mail does.
5. While undertaking marketing campaigns you must be able to sell your event to your target audience. Whatever it is - must be considered both relevant and valuable by your customer. If there is value additions ensure that you highlight them to the attendees. This will tilt their interest!!

A proper marketing strategy can not only enhance your event participation but at the same time manifold your event hosting experience too. Take your event marketing in Dubai to the next level by going online. A minimal investment of time and money in web resources and technology will yield big results for your meeting attendance.

Dubai Event Marketing & Promotion Tips

Event Promotion

Events and trade shows are great ways to directly communicate with the target audience.  Even if, at some events, you do not get any monetary reward as far as direct sales volume is concerned, they may help you in brand promotion or direct interaction with the target market. For a lot of companies where there are not much option to interact directly with the end users, these events work as a good platform to understand the market need.

1. Are you planning to participate in a trade show to exhibit your product? Are you sure that the event would improve your business? If not, then keep the below mentioned points in mind for a success.
2. Target your event qualifying questions around the "who?," instead of the "how many?."
3. Giveaways should be relevant to your business. Don't give something away for free just for the heck of it.
4. Location, location, location. If prospects can't see you, then you're wasting your time.
5. Be very careful while selecting your representatives in the event. Good speakers are not always good teachers and you do not need good teachers or managers to represent at the event.
6. Some of your most qualified event leads come from networking with other exhibitors. Therefore, secure the exhibitors' list several days before your event.
7. You must emphasize on brand positioning and brand promotion for a long term benefit. Don't just sell the product - sell your USP.

There are a number of steps you can take to get the word out about your event, without paying a dime, or at the very least paying a whole lot less than radio, tv or billboard advertising. Make sure to hire a professional event and exhibition management company in Dubai to make the event a success.