Top 10 Event Marketing Tips

The date is set. The venue is booked. Now you just need to get people to show up. After spending good time and money putting together an engaging event, nothing is worse than to have the response to the event be underwhelming. If you’re not sure how to market an event, here’s a list of event marketing tips in Dubai.

1. You must have a website and it must contain the pertinent details of the event. And remember it should be easy to navigate.
2. From client testimonials and videos to stats about attendees from your events in years’ past, you need to show the world that your event is the place to be.
3. If your event is new or old, starting a blog that puts the focus on the purpose, goals, and educational aspects behind your event can prove to be very beneficial.
4. Create simple video interviews of the speakers and post them. Great speakers draw crowds like a magnet. The event page should show their faces and list their credentials.
5. With social networks like Facebook, Twitter and LinkedIn offering super affordable ways to reach your targeted audience, now you can hone in on your intended audience and pay only when they take action.
6. You can also offer a full live streaming feed to paying subscribers that can't make the event but still want to "attend."
7. Enable your blog posts, Facebook posts, Google+, Tweets, etc to be shareable by your readers and customers.
8. With a handy hashtag for your event, as your attendees and guests talk about the event, it can draw more attention.
9. If you want to bring particular demographic, send personal invitations either through mail or email.
10. Never assume that your event was a success or failure based on your own perception. Collecting feedback from attendees is crucial.

The big picture behind each event is building your brand. Measuring successes from one event or one event marketing campaign to the next will help you build a strong brand over time.

Why Should You Promote Your Event Online?

Organizing an event such as a seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community. An event's success is the result of immense hard work put together by event organizers.

The most challenging part however remains in strategizing and mapping out your events promotion campaigns and marketing activities. However, the advancements in technology have blessed event organizers with various software products that have made event management absolutely effortless and streamlined. Besides, there are certain things that need to be kept in mind for conducting resourceful event marketing.

1. Savvy marketers around the globe are in search of exciting, memorable and unconventional ways to connect with their customers. Social networking sites such as Facebook, LinkedIn and Twitter are quickly becoming the go-to ways to connect to attendees. Post a message on Facebook or tweet which helps to make an immediate link. Besides, these active interfaces also allow videos and photo uploads that creates better impact.
2. Event websites have become the expectation, not the exception, for all types of meetings. A properly designed website with an easy to remember domain name gives higher rankings on popular search engines and conveys the message to the audience at large.
3. At event directory listing sites such as Zvents and Eventful, you can list your events and meetings for all to see.
4. Instead of resorting to traditional printed forms of advertisements like pamphlets, flyers, etc, you can now undertake mass email marketing campaigns to reach out to a larger group of audience. Email invitations can elicit more than double the response rate of paper campaigns, and they don't cut into your time and budget like direct mail does.
5. While undertaking marketing campaigns you must be able to sell your event to your target audience. Whatever it is - must be considered both relevant and valuable by your customer. If there is value additions ensure that you highlight them to the attendees. This will tilt their interest!!

A proper marketing strategy can not only enhance your event participation but at the same time manifold your event hosting experience too. Take your event marketing in Dubai to the next level by going online. A minimal investment of time and money in web resources and technology will yield big results for your meeting attendance.

Top 7 Event Promotion Ideas

In this age of information overload, it is becoming harder and harder to get people to attend your events. Thus promotion strategies play a very important role in ensuring the success of events. Without an effective promotional campaign, it is difficult to reap maximum benefits from organizing events. Now the problem is how to be able to convince and persuade people to go and check out the event. 

Below are some guidelines for you to promote the event successfully:

1. You should incorporate the simplest way to approach and invite people to participate at the event. The probable ways can be sending an online invitation, placing a "Register Now" button on each email.
2. One of the best things to make your event promotion successful is to tell it first to your own set of friends. You can simply start with a mini teaser promo and then send out a "Save the Date" message.
3. Using audio/visual element for an event's promotion has now become a ruling trend. A visually dynamic page with complete information attracts the attention of page visitors immediately.
4. Engaging your audience and delivering your message can be accomplished through innovative custom trade show displays or adding interactive components to your exhibit.
5. If you want to draw the attention of your target audience to your program, you have to pay attention to detailed packaging. Try to adopt an interesting and appealing promotional tactic.
6. Social networking sites provide an informal yet extremely beneficial platform to build communities of like minded people with shared interests.
7. Apart from arousing the interest of your prospective attendees, it is essential to induce them to sign up for the event. This can be achieved by including 'call for action' buttons on your social media pages.

Nowadays, target audiences become more selective and organizations are working incessantly on realizing high-ROI initiatives. As a result, organizations are trying to customize event marketing communication strategies to achieve the favorable results.

Benefits of Social Media in Event Promotion

People who are still spending money on casual things though the economic recession in the recent past has left many people in financial crisis. Event marketing services are being used by more and more people today and the popularity is increasing at multiplying rate these days. When it comes to effectively propelling your organization ahead of the competition, success often hinges firmly on your current marketing and advertising strategy.

Gone are those days when people would turn to local newspapers to find the upcoming events in their respective cities. Today people look for event information on search engines and social networks. Thus investing in lead generation services and other solution, event marketing firms provide nowadays may give your business the exposure it requires to stand out in the online market.

There are many benefits of using online media for event marketing. Some of them are:

1. Better Engagement
2. Reach to Large & Target Audience
3. Decide Event Topics
4. Improved Event Planning
5. Reduce Cost

Finding potential customers, also called "leads", is one of the most important steps in a event marketing campaign. Social media platforms can help you in this. If you closely monitor your business related discussion on LinkedIn group or Facebook brand page, you can clearly understand the topics and information people are interested in and talk about. Depending on which you can select your event topic, host, speaker as well as attendees.

Another benefit of using social media as your event promotion platform is the post-event promotion or buzz. As because your attendees are targeted, they will surely review, rate and publish their own comments in social groups, forums and blog once your event is over. This will eventually help your business to generate a buzz.

There are many other ways you can use online marketing in event promotion. But make sure to find out exactly what your business needs and what your customers want so that you can create the perfect event and pull some extra benefits out of it.