Top 10 Event Marketing Tips

On: 6/27/2015 08:01:00 pm By: Ritisha Ray 0 comments

The date is set. The venue is booked. Now you just need to get people to show up. After spending good time and money putting together an engaging event, nothing is worse than to have the response to the event be underwhelming. If you’re not sure how to market an event, here’s a list of event marketing tips in Dubai.

1. You must have a website and it must contain the pertinent details of the event. And remember it should be easy to navigate.
2. From client testimonials and videos to stats about attendees from your events in years’ past, you need to show the world that your event is the place to be.
3. If your event is new or old, starting a blog that puts the focus on the purpose, goals, and educational aspects behind your event can prove to be very beneficial.
4. Create simple video interviews of the speakers and post them. Great speakers draw crowds like a magnet. The event page should show their faces and list their credentials.
5. With social networks like Facebook, Twitter and LinkedIn offering super affordable ways to reach your targeted audience, now you can hone in on your intended audience and pay only when they take action.
6. You can also offer a full live streaming feed to paying subscribers that can't make the event but still want to "attend."
7. Enable your blog posts, Facebook posts, Google+, Tweets, etc to be shareable by your readers and customers.
8. With a handy hashtag for your event, as your attendees and guests talk about the event, it can draw more attention.
9. If you want to bring particular demographic, send personal invitations either through mail or email.
10. Never assume that your event was a success or failure based on your own perception. Collecting feedback from attendees is crucial.

The big picture behind each event is building your brand. Measuring successes from one event or one event marketing campaign to the next will help you build a strong brand over time.