Dubai Event Marketing & Promotion Tips

On: 6/09/2015 02:52:00 pm By: Ritisha Ray 1 comments

Event Promotion

Events and trade shows are great ways to directly communicate with the target audience.  Even if, at some events, you do not get any monetary reward as far as direct sales volume is concerned, they may help you in brand promotion or direct interaction with the target market. For a lot of companies where there are not much option to interact directly with the end users, these events work as a good platform to understand the market need.

1. Are you planning to participate in a trade show to exhibit your product? Are you sure that the event would improve your business? If not, then keep the below mentioned points in mind for a success.
2. Target your event qualifying questions around the "who?," instead of the "how many?."
3. Giveaways should be relevant to your business. Don't give something away for free just for the heck of it.
4. Location, location, location. If prospects can't see you, then you're wasting your time.
5. Be very careful while selecting your representatives in the event. Good speakers are not always good teachers and you do not need good teachers or managers to represent at the event.
6. Some of your most qualified event leads come from networking with other exhibitors. Therefore, secure the exhibitors' list several days before your event.
7. You must emphasize on brand positioning and brand promotion for a long term benefit. Don't just sell the product - sell your USP.

There are a number of steps you can take to get the word out about your event, without paying a dime, or at the very least paying a whole lot less than radio, tv or billboard advertising. Make sure to hire a professional event and exhibition management company in Dubai to make the event a success.